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MBA in Events Management, Protocol and Institutional Relations
Título de Master in Business Administration (MBA)
por la Escuela Internacional de Protocolo
Máster a tiempo completo · 1 año · 80 ECTS
La titulación incluye el Título de Máster en Protocolo y Relaciones Externas en el Ámbito Oficial, Empresarial, Cultural e Internacional por la Universidad Camilo José Cela
A programme providing a high-level certificate which combines training for managing and communication skills with the knowledge required to manage executive areas in companies and institutions. These studies will prepare students to develop the management of any area in a company or institution whilst providing them with expertise to organize and produce events, protocol and institutional relations. This double training is highly demanded and perfect for executive environments and the events industry.
This MBA has 80 ECTS credits (2000 hours) and combines a practical learning methodology with theoretical and humanist teaching.
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Main Characteristics of the Master’s Degree
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Duration: One academic year (October to June)
Edition: Second
Credits: 80 credits -ECTS
Start date: October 2010
Timetable: full-time with 25 hours a week. Monday to Thursday, 10 am to 2 pm.
Language: Spanish. Several conferences in English will be given.
Title: MBA in event organizing by the International School of Protocol and Master’s Degree in Protocol, External Relations in Official, Business, Cultural and International Spheres.
Admission requirements: Have a university degree or at least 5 years' work experience within the protocol and event production and management field in an institution or company (limited places). Have a degree which is equal to graduate or a higher education university degree or a university degree in Protocol and Institutional Relations and Event Production and Execution. The admission will be subject to a personal interview. Previous work experience is not required.
Campus: Madrid
Admission process: The process to submit applications for the 2010-2011 academic year is OPEN
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Train senior managers, qualified in management skills and management aimed at the direction of organizational departments of events, production, protocol and institutional relations of any sector, business, cultural or institutional, as well as training for the development of its own bussiness . Provide an integral education in the field of the protocol, institutional relations and the production and the organization of events with a vision that is up to date with the corporate needs and covers those areas in which today, both public and private institutions, are working to create a new protocol close to the new challenges in society today.
Foster a training for future professionals of organization of events, protocol and institutional relations from the perspective of globalization and internationalization. |
The student who completes the curriculum will receive the following qualification:
Master’s Degree in Protocol and External Relations in Official, Business, Cultural and International Spheres
Master’s Degree in Protocol and External Relations in Official, Business, Cultural and International Spheres |
Student's admission profile
In general the MBA is designed for students who want, on the one hand, form and develop all their capabilities in the area of leadership and management of bussiness, as well as, with great interest and desire for training in the organization of events, protocol and institutional relations.
Must be students with capacity to grow, with concerns, mental criticism, interest in learning and innovation, with a multicultural profile and with the capacity to integrate into their environment and relate, vital aspect to maximize the MBA. |
During the studies several methodologies are combined to ensure a teaching optimization and guarantee a correct understanding and assimilation of knowledge.
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The case method, which seeks the practical training through the knowledge of practical examples and resolution of problems that teachers will present in the various working sessions, as well as the practical exercises to perform individually or as a team, within an operational strategy of effective research and professional practice.
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The classes will have a practical nature and will be taught by teachers highly qualified and specialized in the different areas of study.
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Theoretical Training through the classes and the extensive documentation will be provided to the student through textbooks and documentation of teachers and teaching materials to which the student can access through virtual platform.
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Each participant will have free access, without any restrictions or conditions of schedules, to a virtual platform via the Internet that allows you to consult the teaching materials or maintain direct contact with the teachers.
- Workshops of team work to promote the skills of interaction.
Real Settings
The students, throughout their training, will receive classes on real scenarios, to better understand and interesting aspects of the area of the company and the organization and production of events, protocol and institutional relations that have been developed
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The faculty at the International School of protocolo is formed teachers composed by more than 200 specialists in different subjects taught in each of the subjects or modules of the various studies. All of them professionals of recognized standing in their specialty .
The faculty of professors of EIP can be consulted in the page web:
www.protocolo.com |
Los alumnos inscritos en el Máster (Presencial y Distancia) deberán recoger en Secretaría al inicio del curso, el material bibliográfico del curso; además, en el aula virtual se subirá la documentación complementaria que cada profesor estime oportuno.
El aula virtual será de uso prioritario para los alumnos, y su vía de comunicación principal con los profesores.
Los alumnos seguirán las asignaturas por las explicaciones del profesor correspondiente, los libros de texto oficiales y la bibliografía adicional que señale que el profesor.
Todos los alumnos matriculados recibirán los libros de la editorial de la propia Escuela Internacional de protocolo, que será el material de referencia del curso.
El resto de las materias y módulos serán completados con la documentación propia que cada profesor aporte en sus clases, referencias bibliográficas y unidades didácticas “Ad Hoc” que apoyarán la formación del alumno. |
First part:
Business management and administration
Module 1
The events company and its organization
Module 2
Applied managing skills. Coaching, empowerment, leadership and organization
Module 3
Applied marketing and public relations
Module 4
Strategic communication
Module 5
Technologies and their use in event organization
Second part:
Event organization, protocol and institutional relations
Module 1
Techniques for protocol and public/private event organization and planning.
Module 2
Official protocol
Module 3
Protocol when organizing banquets and meals
Module 4
Safety when organizing events
Module 5
Protocol in business and business relations
Module 6
Protocol and international relations: Official, business and social ceremonial in specific countries
Module 7
Cultural and sports acts: New organizational challenges
Module 8
Organizing conferences, shows and exhibitions
Module 9
Protocol and the media
Module 10
Personal image consultancy and styling.
Third Part
Event production and execution
Module 1
The events market. Characteristics
Module 2
Techniques to produce events, scenography, architecture and assembly
Module 3
Budgetary, financial and commercial management of events
Module 4
Tenders, public tenders and processes
Module 5
Patronage and sponsorship
Module 6
Project design and presentation. Practical activity
Fourth part
Event organization workshop
Workshop 1: Workshop on Creativity applied to events
Fifth part |
The students must attend a minimum of 85 % of the classes (Except presentation of justified absences). Within the training there are scheduled lectures, seminars and various activities.
In conjunction with the provisions in the European Higher Education, the ECTS of each of the materials are divided into the following training activities: lectures, classes practices, mentoring and personal work of the student. |
The Escuela Internacional the Protocolo provides students with a career guidance service offering them practicla internships in different companies as well as channeling many job offerings comming from many institutions.
Practical internships
Practical internships are intended to provide comprehensive training for students through a parallel educational program at the university and in a real company combining theory and practice. 18 ECTS are assigned to practical internships in this course.
The school currently has agreements with several companies and public institutions, which ensures that each year all students are given the opportunity to aquire experience with practical internships in event management and other responsibilities related to event planning and organizing, marketing, advertising, communication and institutional relations.
Besides, the EIP develops its own acts, under the direction of qualified experts and under the management of the students themselves, which gives them more opportunities to approach the real market. Finally, the school, through its event management company, NHV encourages the participation of students as junior and senior assistants and as coordinators in all its events, which is not only a perfect complement to their training, but the beginning of their professional development and maturity. |
Admission requirements:
- Have a university degree.
- Prove at least 5 years’ work experience related to protocol and event production and management in institutions or companies (limited places).
- Have a degree which is equal to graduate or a higher education university degree or a university degree in Protocol and Institutional Relations, Event Organization, Protocol and Institutional Relations, in Management of Events, Ceremonies and External Relations or in Event Production and Execution.
The admission will be subject to a personal interview. Groups will be limited.
People who may be interested but fail to comply with the requirements set forth by the UCJC or UMH, may chose the Master's Degree by the EIP according to its admission requirements.
Registration Period
Registration period open for the academic year 2009-2010
The International School of Protocol, due to the high demand of the previous year, has limited the number of newly registered students for the academic year 2009-2010. The registration period will end once the maximum amount of students is reached for each centre.
Students interested in registering for this course may pick up the registration forms at the Secretariat of the International School of Protocol or download them from the website (www.protocol.com) or send an email to
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
to ask for the forms by email.
Once the forms have been completed, please deliver them in person or send them by post attaching ALL the documents required, to the Secretariat of the International School of Protocol.
The documents required for the registration are as follows:
- Duly completed registration form
- Photocopy of valid National Identity Card or passport
- 4 passport photos (you must also send a photo on digital media to be forwarded to the universities).
- AUTHENTICATED photocopy of the certificate required to be admitted in this course.
- Curriculum vitae
Price
The total price for the MBA is 9500 Euros. This includes classroom lectures, documentation, teaching material and right of access to the Virtual classroom.
For registrations received before 31 July 2009
a reduced price will apply of 8950 Euros
In both cases, a payment of 1340 Euros will be required at the time of registration, plus another €190 for the additional educational material. The rest may be paid in instalments. The International School of Protocol offers students financing facilities (no banking intervention) to pay the course in 12 months (without interest). |
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