Southampton Solent University - Bachelor in Fashion Management with Marketing

Research Proposal

This module paves the way for the Final Major Project, focusing on the research skills and methods you will need to produce a viable, successful project.

Industry Placement

During this period you are expected to complete a minimum 100hrs requirement in industry. This is your opportunity to gain real world experience and an understanding of working in the creative economy. As you transition from a student to a graduate working in the industry, this will be an invaluable process and will help equip you for the exciting career paths ahead. Following the 100 hours of work-based learning experience you will be guided in your reflection and analysis of your chosen experience.

International Strategic Business Practice

This module focuses on strategic practice within the international and domestic fashion industry, explores brand positioning and market research alongside traditional and new business models, and examines underpinning theory through case studies from the industry.

Final Major Project

The Major Project is your chance to pursue an area of fashion that you want to explore in greater depth, which relates to your own career direction and aspirations.

Optional modules

Please note: Not all optional modules are guaranteed to run each year.

Innovation and Technology

This module will help you understand the key factors that influence, facilitate and nurture innovation in fashion businesses. We’ll asses how technology can help fashion retailers address their consumer’ shifting demands and priorities.

Brand Development and Communication

This module will allow you to explore the theories and practices relating to branding and how to create a brand story that engages the customer, provides inspiration and encourages brand loyalty.